The quickest path to launch your entire expert business fast.

On today's podcast Russell talks about how easy it would be to get started by making a presentation and changing your life. Here are some of the awesome things you will hear in this episode:

• Find out the three easy steps it would take to get started and begin making money overnight.
• Find out why if Russell were to start from scratch he would use this method.
• And hear a few examples of front end products, and upsells that would be easy to do.

So listen here to find out how easy it could be to get started on a mini business overnight.

---Transcript---

What's up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. Today I am coming to you from inside of my wrestling room and I want to talk about something that I think will get a lot of you guys started very, very quickly.

So I'm supposed to have wrestling practice this morning, but I woke up super early the day before so I was super tired last night and passed out before I could text the guy that comes and wrestles with me, to let him know that we were going to wrestle. So I woke up this morning and there was a text from him late at night saying, "We wrestling?" and then, yeah he was already, he stayed up late last night and then slept in this morning.

So I'm in the wrestling room right now just to lift by myself. And usually I'm in here with people so it's kind of weird. This is my little sanctuary. For those who haven't watched our YouTube at all, you know that my house is kind of like my compound. We made this place kind of crazy, so I have my own wrestling room, and we have a bunch of other crazy things. But this is like my sanctuary. As a wrestler I always wanted something like this and it's just the coolest thing in the world, this external garage in my backyard.

So I'm out here right now just sitting on the wrestling mats. I just got done working out and was just thinking about something that, I think, in fact, I'm going to challenge all of you guys to do this. Oh, I'm throwing out a challenge. I was just thinking, if I was to start from scratch right now, and I don't know why, actually I do know why this is in my head, two days ago I did a podcast about really quickly just finding two people to partner with to do other hard aspects of your business, and you just do the third one.

Anyway, I think the reason I'm working on a project right now that will be going live in two months, that's very focused towards beginners. If you were to start over from scratch what would you do? So that thought, and that question has been going through my head a lot which is probably why these ideas keep coming up, so hopefully some of you guys benefit from them. But I was thinking about this. So at Funnel Hacking Live earlier this year, I did six presentations. For each presentation I had to figure out a hook and a story, and then teach a concept that was interesting.

So if you look at my presentations, my very first presentation was how to go from zero to a million, a million to ten, and ten to a hundred. So that was my first presentation. Then the second presentation I gave was all about, what was the second presentation? The second one was funnel audibles. No excuse me, the second one was conversation domination. How to dominate the conversation so that when somebody pulls up their phone to look at Facebook, instagram, youtube, pinterest, whatever they look at, you dominate that conversation. You're everywhere. So conversation domination.

Number three was funnel audibles. Number four was the twelve month millionaire, number five, I can't remember off the top of my head, but I had six. So for each of those, it was a presentation and I tried to figure out a sexy hook on each one. Why would this be interesting to people? Why is it not the same thing you see on Instagram or Facebook a million times? We log onto Facebook and everyone's like, "My three week master class on how to run Facebook ads." It's just like, everyone's thing is the same.

So how do you figure out a hook that's truly unique in marketplaces that are flooded? And most marketplaces worth being in are flooded. So for me, it's just trying to figure out that hook. I spent a couple of months before the event, trying to figure out these different hooks, what would be the most intriguing, exciting. I would think of an idea and go run it by Dave and a couple other people in the office, "Hey, what do you think about this?" and they'd be, "Oh that's cool." And I'd be like, "Crap, that was wrong." But if they were like, "Holy crap, I want to hear that presentation." Then I'm like, "Alright, cool. That's the right title."

So it was just me kind of organically doing that right. So for you, whatever market you're in, that's the first thing I'd do. Pretend like you're going to be speaking at Funnel Hacking Live or whatever, let's say you'r ein fitness, maybe it's paleo hacks or like whatever the big event is, maybe you're giving a Ted talk or something. But envision yourself, "I'm going to be onstage giving a presentation of a topic." And you have to make this the sexiest, most unique, most intriguing, interesting thing. You need a good title and a good hook.

Conversation Domination, that's a good title. And the hook was, basically the hook was like TV back in 1963 was three channels, ABC, NBC, and CBS. So people like Tony Robbins who wanted to dominate the entire, all media, they'd buy ads on those three channels and that's how Tony Robbins became Tony Robbins. Today it's different, TV got fragmented, and now there's a thousand cable channels and it's harder to be successful. Whereas today, our phone is the tv of the 1960's, the place where people spend 99% of their time is like YouTube, Facebook, Instagram.

So the question is how do we dominate the conversation so that we are all present in all those channels all the time, so when people open up any of those apps on the phone, all they see is us. So that's kind of the premise of that presentation. The hook and the story.

And then I go and teach how to do blah. This type of presentation, in your mind, specifically this is not like the perfect webinar where I'm trying to break false beliefs and all that kind of stuff. This one I'm specifically teaching somebody how to do something. So I went through and showed you how to dominate the conversation from each of the different platforms, how they work together, and explained that whole thing. So that was the presentation, I think it was 60 or maybe 90 minutes long.

Now for you guys, again, I want you to do the same thing. You're giving a Ted Talk, you're speaking at Funnel Hacking Live, you're speaking at your event thing. What is your thing? What is a unique title for it, that's super intriguing? What's the hook and the story that makes it really interesting? And what's the how-to to teach people how to get that result you're promising them?

For all of you guys, you should have that, or should be able to figure that out. If not, that is your homework. Congratulations, stop surfing YouTube and listen to podcasts, it's time to figure that out. Pretend like you're giving a presentation, pretend like I just asked you to speak at Funnel Hacking Live and you've got to get onstage in a week and give that presentation. It's got to be sexy, it's gotta have a good hook, have a good story, and you gotta teach a really cool how-to.

So for me, I'm looking at the six presentations  Igave at Funnel Hakcing Live, and four of those presentations, maybe three, probably three. Three of those presentations are really good. I could build an entire business off of that presentation.

In fact, Peng Joon who spoke at Funnel Hacking Live, if you guys were there, he gave a presentation called Content Multiplier. That was the title, sexy title, Content Multiplier. His hook was like, how I spend three days per quarter with my camera, it records all the content for all my social media channels at once. And then he showed, I spend three days, hit record and then from this is what we do. He shows you, he chopped up the content, move it around, do all this stuff. Content Multiplier, that was his presentation.

Now he actually since then, went and did what I'm talking about. He went and built an entire business around it. He took his presentation and his slide, and he made a little booklet, made a free plus shipping offer, then he upsells you a video training course going into more depth of exactly how to do it, then he upsells you from there a done for you service, where they give you all the templates that you need to be able to actually do it. So he built a whole entire business off of this one singular presentation.

If I was to do that for Conversation Domination, I could do the same thing. I could take my presentation, make that a, put it on a CD, or a thumb drive, or I could print the slides out and put it into a book, get it transcribed, make it a nice book. There's a ton of ways I could turn that presentation into a really cool front end offer. It could be free plus shipping, it could be $27, it could be $97, whatever.

Then after someone buys that there could be an in depth training, where instead of me doing an hour long presentation, I'm going through in two days or three days, going in depth in that process and showing people behind the scenes of exactly how I do it. Then number three I could have a done for you service on the back where I just do it for people.

Funnel audibles, same thing. I could take my presentation, make a free plus shipping book out of it, or put the presentation on a DVD or an MP3 player. I could then upsell all of the templates that we use to begin our funnel audibles. When we build funnels, here's the templates we use. These are our controls. Con