In this episode of PR in the Real World, we sit down with Ruth Boston, Head of Communications at the Northern Health Science Alliance (NHSA), to explore how smart, strategic comms can drive real policy change. Ruth shares her journey from regional journalist to leading communications in the health research space, giving us a behind-the-scenes look at how her small but mighty team turns complex academic research into media moments and Westminster impact.

Ruth takes us inside some of NHSA’s recent campaigns, including the Ageing in the North report, where she reveals how shocking statistics - like £10 billion lost each year due to ill health in older Northerners - were packaged for the media and cited in Parliament. She also explains how lived experience stories play a vital role in making stats human, helping broadcasters like the BBC bring data to life.

We talk campaign strategy, media relations, messaging for policymakers, and the importance of building meaningful relationships with journalists. Ruth also shares her approach to team leadership, her tips for comms professionals wanting to break into the policy space, and what’s next for NHSA, including the upcoming Child of the North and Nutrition North reports.

Whether you're working in public affairs, health PR, or simply want to use communications to make a difference, this episode is packed with insight.

Links from the episode:

NHSA website

Health Equity North

Connect with Ruth:

LinkedIn

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