How Paramount is building simplicity and scale — with Lee Sears
Description
There is a lot going on at Paramount. There's a proposed merger with Skydance on the horizon, a sudden change in its media agency, strong growth for Paramount+, managing a rebrand with 5 – and it’s all happening against a challenging TV ad market.
Amid the state of play, Paramount president of international ad sales Lee Sears joins Jack Benjamin to unpack how he and his team are working to drive revenue growth across the recently rebranded 5, streaming service Paramount+ and FAST service Pluto TV.
The pair also speak about the state of the streaming market, how Paramount is looking to simplify TV buying for advertisers – including increasingly SMEs – and what clients are saying about the ongoing Skydance merger.
Highlights:
7:02 : Paramount's opportunity in the long tail
18:18 : Managing 5's rebrand
22:40 : Growing audiences and reducing churn for Paramount+
33:00 : Has the potential Skydance merger impacted commercial conversations?
35:12 : Consolidating Paramount's portfolio for brands
Related articles:
Paramount+ sees double-digit user growth amid flat Q1 for SVOD
Paramount to handle sponsorship on 5 as it offers brand partnerships exclusively
Paramount+ launches cheaper ad tier in the UK
Channel 5 to become just ‘5’: UK PSB’s first ‘unified’ rebrand
The Fishbowl: Lee Sears, Paramount
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Thanks to our production partners Trisonic for editing this episode.
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