How Pleasant Holidays Is Changing Its Brands
Update: 2025-10-29
Description
David Hu, president of Pleasant Holidays, talks with James Shillinglaw of Insider Travel Report about how the company is changing its brand structure to better serve travel advisors. A | T Holdings is the new holding company that will feature four brands: Pleasant Holidays for all travel advisors, Members First for AAA advisors (AAA owns Pleasant), Evoke | Inspire for luxury advisors, replacing luxury travel brand Journese, and Pleasant Activities. Hu explains how this new structure will make it easier for advisors to sell more travel. The company is developing new websites for all its brands but for now advisors can continue to use www.pleasantagent.com and www.journese.com.
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