Joshua Blair, the Co-Founder of BrandThumb, walks us through a career filled with successful website builds backed up by user research that guided his teams to make well-informed decisions. As a project management lead with multi-year stints at Revlon, BankOne/Chase, ESPN, Citibank and Coty, Josh shares insights how the research he championed had an impact on gaining customers, helping a firm go public and pivoting when needed.