There’s a popular question we frequently hear from business owners: How can PR grow my business, and how do I measure it?

I’ve written extensively on here and other outlets, like Forbes and Entrepreneur, on how to measure the ROI of PR. You can read those articles here.

A successful PR campaign must be targeted to the right audience for the best results. A PR campaign that is focused around business development should always target publications that your customers read.

This is one of the strategies that MACIAS PR takes with every campaign. We are driven by results that delivery metrics that your business needs.

One of the first questions we ask potential clients is – what is the purpose of this PR campaign? The answer will help us develop an effective strategy that gets your product or service in front of customers.

So how can PR help you close sales?