In this episode, Clayton sits down with Krysta and Jeff, the owners of Pug and Hound Apothecary, a unique pet store in Geneva, Illinois. They delve into their journey from various jobs to establishing a business focused on holistic pet care, emphasising the importance of quality supplements and nutrition for pets. Krysta shares her background as a vet tech and how her experiences with her dog Bruce inspired their product offerings. Jeff discusses their approach to sourcing products, prioritising quality over price, and the challenges of competing with larger retailers.

KEY TAKEAWAYS

Both Jeff and Krysta have diverse backgrounds that led them to establish Pug and Hound Apothecary. Krysta's journey began with a desire to be a vet, leading her to gain extensive knowledge in pet nutrition and health, while Jeff's experiences in various jobs and a passion for dog care culminated in their partnership.

Pug and Hound Apothecary prioritises high-quality products, refusing to carry items with harmful ingredients like sugar or synthetic additives. They emphasise the importance of sourcing and vetting products to ensure safety and efficacy for pets.

The business thrives on building relationships with customers through personalised consultations. They take the time to understand each pet's unique needs, which fosters trust and loyalty, distinguishing them from larger retail chains.

The store offers a wide variety of products, including unique and unconventional items, which helps attract customers. They continuously assess and adapt their inventory based on customer feedback and market trends, ensuring they meet the diverse needs of pet owners.

Operating a specialised pet store comes with challenges, such as managing inventory and navigating distributor relationships. The owners acknowledge the difficulties of competing with larger retailers and emphasise the importance of being a trusted resource for pet care knowledge and products.

BEST MOMENTS

"I wanted to be a vet and my parents told me not to be a vet."

"People are going to come for you. Hear about the technical side of the supplements."

"There's a lot of crap out there. The supplement industry is inundated with just muddy waters."

"If something's inexpensive, it's not going to be any good."

"You might save a few bucks up front, but most of the time that's going to cost you a lot more in the long run."

HOST BIO

Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few.

Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica).

As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.

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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/