How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members

Update: 2021-06-07

Description

Last summer, Luke Baumgarten was one of 24 aspiring news entrepreneurs selected to participate in the inaugural Startups Boot Camp, a partnership between LION and the Google News Initiative. Today, he’s the publisher of RANGE, a solutions-focused local news organization with nearly 1,000 newsletter readers and 100 paying members.

In this episode of News Guest, Outlier Media executive director Candice Fortman talks with Luke about his first six months as an independent news founder, plus the creative growth tactics he used to build his audience from scratch.

Comments

In Channel

How to be a better manager ft. Wendi C. Thomas and Samantha Ragland

2022-10-0427:00

Planning for revenue growth ft. Tom Lappas and Simon Owens

2022-09-0627:51

Know (and grow) your audience ft. Anita Li and Rebekah Monson

2022-08-0229:48

Part I: What news founders wish they'd known about launching a media business

2022-03-0925:06

How to make "solutions journalism" part of your revenue strategy

2022-01-1934:05

7 ideas to make your news business more sustainable in 2022

2021-12-2227:58

How to pitch your journalism to local funders and build stronger biz relationships

2021-11-1723:43

How Scalawag’s events are widening its membership funnel and leading to its next phase of growth

2021-10-2029:12

How El Tímpano unlocked a new revenue stream by serving “hard-to-reach” communities

2021-08-2326:31

How The 19th* learned from early mistakes and revised its growth plan

2021-08-0330:23

How The Objective is trying to scale up by slowing down

2021-07-0721:31

How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members

2021-06-0723:15

How Milwaukee Neighborhood News Service built a racially diverse team that reflects the community it serves

2021-05-0418:57

How Block Club Chicago turned a viral story into a $100,000 campaign

2021-04-0516:21

The future of local watchdog journalism ft. Dean Baquet and Evan Smith

2023-06-1601:18:35

Reimagine newsroom culture and build more sustainable workplaces ft. Angilee Shah and Sisi Wei

2023-06-0953:07

Make time for revenue work in 2023 ft. Kyle Constable and Lizzy Hazeltine

2023-01-0328:10

Prevent burnout as a news business leader ft. Ryan Belmore and Naseem S. Miller

2022-12-0629:44

Measure and market your impact ft. Angie Cirone and Anjanette Delgado

2022-11-0927:54

Trailer: News Guest Season 2

2022-07-2801:18

00:00

How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members

#box-pro-ellipsis-176078822595437{-webkit-line-clamp:2;}How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members

How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members

LION Publishers

How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members