DiscoverThe Joe Pomp ShowHow Red Bull Uses Sports to Sell 12 Billion Energy Drinks Each Year
How Red Bull Uses Sports to Sell 12 Billion Energy Drinks Each Year

How Red Bull Uses Sports to Sell 12 Billion Energy Drinks Each Year

Update: 2024-10-23
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Today's podcast uncovers the unique business model of Red Bull and how the brand uses sports to sell 12 billion cans of its energy drink each year. I'll break down the company's origins, explore its numerous sports investments, and show you why Red Bull is really a marketing company, NOT an energy drink company. Enjoy!

 


Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw

 

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How Red Bull Uses Sports to Sell 12 Billion Energy Drinks Each Year

How Red Bull Uses Sports to Sell 12 Billion Energy Drinks Each Year

Joe Pompliano