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How Retailers Can Evolve To Compete With Agentic Shopping ['Snips' from Commerce Media Matters & Mind the Model]
1Description
I’m a total podcast junkie, and today I’m bringing you another episode in my 'Snips' series, where I share bite-sized highlights from fascinating conversations and add my personal commentary. This one’s a crossover between Commerce Media Matters and Mind the Model, a newer podcast that’s quickly made its way into my regular rotation (find both shows under 'Links & Resources' below).
The snips I’m sharing today tackle a fascinating and urgent question for our industry: What happens to a retailer’s data advantage when AI platforms like ChatGPT start processing transactions? Spoiler alert: the answer might not be as bleak as you think.
This episode is sponsored by Connected Commerce at Acosta Group
Timeline
[01:07 ] – Who owns transaction data in an AI-driven world?
[03:28 ] – Retailers gaining new data signals
[04:15 ] – Losing exclusivity vs. gaining context
[06:38 ] – Content as a competitive advantage
[09:01 ] – Owning content, audience, and data
[09:45 ] – Not all doom and gloom
Links & Resources
- Listen to the Commerce Media Matters x Mind the Model crossover episode in full — AI: The New Face of Commerce
- Subscribe to Commerce Media Matters
- Subscribe to Mind the Model
- Read my article While We Debate What's 'Really' Agentic, Retail Media's Foundation Is Already Shifting
- Read my article Ads in AI Are Older Than You Think
- Subscribe to Retail Media Breakfast Club's daily newsletter
- Follow Kiri on LinkedIn
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