How RevenueCat tore up the sales playbook, with Rik Haandrikman
Update: 2025-11-21
Description
Rik Haandrikman talks about sales incentives and growth at RevenueCat, and their creative approach to conferences. He explains why their sales team focuses on helping customers evaluate the product in their own way, how aligning incentives shapes company culture and how they make the most out of rare, compelling events.
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Links:
• RevenueCat jobs
• Rik's article
• Rik's X
• RevenueCat's X
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