In this episode of Future Proof Mzansi we discuss how South Africa’s supermarket sector is in the midst of a retail revolution. From online shopping and digital transformation, to rewards and big brand partnerships, the top retailers are moving fast to keep pace with the intentional, value-driven shopper. 

Stacy is joined by Stina van Rooyen, Director of Brand at Kantar, who brings the latest consumer insights, and Bridget Dore, Head of Smart Shopper and Customer Insights at Pick n Pay, to unpack how one of the country’s most iconic retailers is innovating across platforms, delighting customers, and helping to set the pace in a fiercely competitive space.

This podcast is produced by Laura Rapson

Chapters:

00:00 - Introducing our guests Bridget Dore and Stina van Rooyen

03:35 - The rise of the intentional shopper and optimising digital platforms to respond to consumer needs

05:45 - Savvy South Africans love rewards programmes, not loyalty programmes

08:52 - Innovations to increase online shopping while continuing to drive in-store purchases

12:30 - Digital transformation learnings and the importance of integrated omni channel experiences

14:35 - Growing online spend amongst lower income customers and delighting all South Africans across income groups

18:15 - Integrating AI to elevate the shopper experience

20:10 - There’s no such thing as brand loyalty - focus on delivering value through price plus benefits

22:15 - How different generations engage with rewards programmes

25:55 - Stand out innovations in South African retail and beyond

30:02 - Pick n Pay’s partnership with the Springboks

32:05 - Burger Friday campaign with FNB

33:45 - The future of rewards and innovation and the importance of making the most of your existing assets 

36:35 - How South Africa is leading the way in the loyalty space

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