In this episode, UC Today host Kieran Devlin sits down with Steve Forcum, Director of Marketing and Program Management at SIPPIO, to explore how the company is helping UC channel partners navigate today's evolving market.

As economic uncertainty grows and traditional UC sales slow, SIPPIO offers a compelling blueprint for partners to drive growth, tap into new verticals, and simplify voice deployments across Microsoft Teams and Zoom. If you're a UC channel partner looking to stay ahead, this is one conversation you don’t want to miss. What if you could turn Teams or Zoom into a seamless calling experience without complex integrations or added costs?

In this insightful video, Steve Forcum reveals how SIPPIO empowers channel partners with the tools, knowledge, and flexibility to do just that—while scaling faster and smarter.

• Tapping into untapped UC potential – Why the unified communications market isn’t saturated, and how SIPPIO helps partners find “white space” opportunities with customers who already have platform licenses but no calling plan
• A smarter go-to-market strategy – From vertical-specific campaigns to demand-gen kits, SIPPIO gives partners ready-made tools they can brand and deploy instantly
• The SIPPIO Partner Exchange advantage – Learn how this marketplace expands reseller access to Operator Connect, shortens the sales cycle, and connects customers with the right partners based on location and specialization
• Sales velocity meets e-commerce – Discover how the SIPPIO Store gives partners a customizable online storefront to accelerate quoting and streamline UC sales with automation