How Semrush Localizes 55+ Products Without Losing Speed or Quality with Elena Sadchikova and Robbin van Schagen

Update: 2025-09-17

Description

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Elena Sadchikova, Team Lead for Localization and UX Writing at Semrush, and Robbin van Schagen, Owner at TYPE Translations, to share how to implement continuous localization workflows, balance AI with human translation, and leverage integration tools effectively.

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What You’ll Learn

How to implement continuous localization workflows across multiple product teams and regular releases
How to leverage integration ecosystems for streamlined localization
Why prompt engineering is becoming a critical skill for localization project managers
How to effectively balance speed and quality in high-volume localization projects
The evolving role of AI in localization and its impact on translation quality standards
How to build scalable processes using shared glossaries and translation memories

Elena Sadchikova is Team Lead for Localization and UX Writing at Semrush, where she oversees a team of localization project managers and UX writers managing content across 55+ products. With a strong linguistic background as a former interpreter and translator, Elena has successfully scaled localization processes for one of the world's leading SaaS platforms.

Robbin van Schagen is an independent localization consultant with vast experience in the SaaS industry, including five years at Semrush's localization team. Starting as a translator before transitioning to project management, Robbin specializes in helping companies establish efficient localization processes, with particular expertise in marketing localization and AI implementation.

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