How ShareChat entertains 400M users with compelling multimedia content in over 15 regional languages
Update: 2022-09-26
Description
In this episode, we hear from Amit Zunjarwad, Chief Product Officer at ShareChat and Moj, about India’s home-grown social platforms that have more than 400 million monthly active users. The availability of affordable high-speed internet has encouraged the growth of video consumption in India. With that, ShareChat, India’s leading multilingual social media platform with 180M MAUs, and Moj, India’s biggest short video platform with close to 300M MAUs, have positioned themselves as the leading social media platforms in the country that focus on supporting content creators and consumers across different regions and languages. Amit talks about the creative economy and how content creators can drive social conversations and connect people across different parts of India, in 15 different languages. He also shares his strategy for growth, and plans that include turning ShareChat and Moj into a modern advertising platform through bite-sized content on the go. With concepts like virtual gifting where people can buy and send virtual gifts to content creators already in place, learn how the brand is boosting the Indian ecommerce industry while shaping the next generation of consumers.
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