DiscoverFinding Peak w/ Ryan HanleyHow Shawn Nelson Built a $Billion Brand in 27 Years
How Shawn Nelson Built a $Billion Brand in 27 Years

How Shawn Nelson Built a $Billion Brand in 27 Years

Update: 2025-11-04
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Join our community of fearless leaders in search of unreasonable outcomes...



This isn't your typical "rise and grind" story. Shawn David Nelson, founder of Lovesac, didn't build a furniture empire overnight — he spent 27 years doing the hard, often ugly work while most entrepreneurs quit.


Connect with Shawn Nelson:



From sewing giant beanbags in college to surviving a $30 million tariff hit, Shawn's story is raw, relentless, and radically honest.


In this episode, you'll discover:



  • Why "just doing something" beats perfect planning every time

  • How emotional intelligence separates the winners from the quitters

  • The underrated power of mental toughness — cold plunges and dirt bikes included

  • Why sustainability isn't a buzzword, but a business moat in a disposable world

  • How tariffs forced a pivot that actually made the company stronger


This is about presence — showing up fully even when it sucks. Energy — harnessing discomfort to grow. Awareness — mastering your emotions when everything's on the line. Kalibration — fine-tuning your business and mindset for the long haul.


Want a shortcut to 25 years of business lessons? Shawn's book and podcast are your no-fluff mentors.


Hit subscribe, turn on notifications, and let's get your hustle calibrated for real, lasting success.


This is the way.


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This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators.
👉 Learn more at https://unpluggedstudios.fm.
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How Shawn Nelson Built a $Billion Brand in 27 Years

How Shawn Nelson Built a $Billion Brand in 27 Years

Ryan Hanley