How She-Ra Rocked the 1980s Toy Industry
Update: 2025-12-03
Description
She-Ra: Princess of Power wasn't just a He-Man spinoff, but a standalone character with her own persona, legacy, and mythology.
She was a bold experiment by Mattel and Filmation to crack into multiple toy markets at the same time, while also growing the He-Man brand.
From breaking the "Smurfette principle" to its unique introduction, She-Ra quickly became a defining 1980s brand.
Today, we look back at the creation, launch, and success of what ended up being a relatively short-lived toy and 1980s cartoon that still managed to make a huge dent in 1980s pop culture.
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