How Small Businesses Can Stand Out and Scale Using Email Marketing with Kunal Madan
Description
What does it take to scale an $80M global business while still staying ahead of the competition?
Kunal Madan, co-founder of Amarra, joins the Be A Marketer podcast to share how he and his brother grew a formalwear design house into one of the largest in the world, with dresses in over 800 boutiques worldwide. From zero marketing experience to mastering email, design, and relentless testing, Kunal’s story shows what’s possible when you refuse to settle.
In this episode, you’ll hear why balancing marketing to both wholesalers and end consumers has been key to growth, how beautiful imagery and strong email campaigns keep Amarra top of mind, and why email data like open rates and clicks help Kunal close more sales.
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Additional Resources:
Meet Today’s Guest: Kunal Madan of Amarra
👤 What he does: Co-founder of Amarra, a global formalwear design house and wholesaler based in New Jersey, distributing to boutiques across the US, Canada, UK, and Australia.
💡 Key quote: “Even if you have the best product, it doesn’t mean you’ll make sales. Marketing is the biggest component.”
👋 Where to find him: LinkedIn
👋 Where to find Amarra: Website | TikTok | Instagram | Facebook | LinkedIn
United States
