Episode Summary:

In this episode, Ben Reed sits down with Shaz Mathew, founder of Attract AI, an AI-powered social media systems platform.

Shaz shares his journey from launching side hustles in high school to building Attract AI, which helps businesses generate inbound leads through AI-driven content strategies, especially on YouTube.

Discover how to build authority, attract your ideal clients, and amplify your brand through consistent content without getting bogged down in over-analysis.

What You Will Learn:

• Why YouTube is the most powerful platform for B2B content marketing today.
• How Shaz scaled Attract AI by combining AI with proven social media systems.
• The importance of balancing friction in your funnel to qualify leads.
• Why action and iteration beat over-analysis when building your brand.
• Frameworks for creating effective YouTube content that converts.

Featured Guest:

Shaz Matthew — Founder of Attract AI, helping B2B businesses book 10-30 sales calls a month through AI-driven content systems.

Website: https://attractai.io

LinkedIn: https://www.linkedin.com/in/shaz-mathew/

Host:

Ben Reed, host of the NextGen Sales Leaders Podcast.

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