DiscoverPersuasion by the PintHow Sports Betting Apps Hook Users by Design
How Sports Betting Apps Hook Users by Design

How Sports Betting Apps Hook Users by Design

Update: 2025-12-24
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On this episode, we welcome Professor Matthew Bakowicz to the show to discuss the growth of sports betting in the US and how these betting apps hook users by design. Matt is the program director of Sports Business Management at American University's Kogod School of Business, as a guest. Before academia, he managed sportsbook operations for DraftKings at Foxwoods, overseeing more than $400 million in wagers, risk management, and compliance.

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How Sports Betting Apps Hook Users by Design

How Sports Betting Apps Hook Users by Design

Jonathan Taylor