How TUI continues to scale in-house brands TUI Blue and The Mora

Update: 2025-05-07

Description

Wesam Okasha, managing director of TUI Blue Hotels, joins The Upgrade: EMEA Hospitality News podcast to discuss how TUI has evolved from being solely a package and all-inclusive tourism firm to one with standalone, in-house hotel brands TUI Blue and The Mora.

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In Channel

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Oasis v Swift, and other trends across Europe (with William Anns)

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How TUI continues to scale in-house brands TUI Blue and The Mora

2025-05-0718:16

How hotels could leverage AI, with Hospitality Technology Advisory’s Kevin Edwards

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STR’s Alex Robinson on the hotel trends shaping 2025

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Studio Moren’s Sharon Grob and David Harte talk design, segmentation, luxury and aesthetic

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Dimitris Manikis talks Wyndham, value creation and mentorship

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How Oasis could rival Taylor Swift - at least for UK hotels with CoStar's Cristina Balekjiane

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STR’s Tom Emanuel on Parisian Hotels During the 2024 Olympic Games

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How TUI continues to scale in-house brands TUI Blue and The Mora

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How TUI continues to scale in-house brands TUI Blue and The Mora

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How TUI continues to scale in-house brands TUI Blue and The Mora