Ep. 106 Think you’re ready to scale? So did Target. 🎯🇺🇸➡️🇨🇦 In this episode, Merchon unpacks the retail giant’s disastrous expansion into Canada and massive boycott in United States, drawing a clear roadmap for business owners who want to grow without losing their values—or their customer base.

From DEI backlash to software fumbles and misreading a new market, this real-world case study shows you exactly what not to do when taking your business to the next level.

🎧 Tune in to learn:

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  Why a good reputation doesn’t guarantee success in a new market

  
  


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  What Wegmans does right that Target missed completely

  
  


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  How to preserve customer experience while growing your brand

  
  


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  When fast growth can actually backfire

  
  

  
  

  
  

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  Chapters
  00:00 – Intro: Why This Story Matters
  01:37 – Merchon's Dilemma: Ethics vs Analysis
  03:57 – Target in Canada: The Backstory
  06:14 – What Went Wrong: Systems, Pricing, and Misalignment
  10:29 – Wegmans vs. Target: The Power of Experience
  13:02 – Lessons from Simon Sinek’s “Why”
  16:31 – Key Takeaways for Small Business Owners
  17:45 – How to Enter a New Market the Right Way
  18:58 – Final Thoughts & Next Week’s Teaser

  
  

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