How The 2024 U.S. Election Will Affect Your Consulting Business
Description
How The 2024 U.S. Election Will Affect Your Consulting Business
In this podcast episode 93, Russell Pearson explains how the US election influences consulting businesses by creating market uncertainty that affects client decision-making, especially regarding long-term projects. From his 30 years of experience in sales, marketing, and consulting, Russell highlights the importance of identifying these market trends and adapting strategies accordingly. He emphasizes the need for consultants to maintain open and frequent communication with clients, focus on smaller, immediate projects that address current needs, and leverage various channels to keep client engagement high despite the distraction and increased competition from election-related activities. By doing so, consultants can better support their clients and seize new opportunities during this period of change.
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