How This Dietitian Built a Group Program While Working Telehealth w/ Morgan Yarborough
Update: 2025-12-22
Description
What does it actually look like to build a six-figure nutrition business in your very first year as a dietitian—while juggling multiple jobs, battling self-doubt, and trying to create a program women actually want? Today, I sit down with metabolism dietitian and OEA alum Morgan Yarborough for a powerful conversation on entrepreneurship, niche clarity, and the mindset shifts that took her from overwhelmed to fully booked.
Morgan shares her journey from almost becoming a nurse, to skipping the traditional clinical path entirely, to building a thriving online coaching business rooted in metabolism, body recomposition, and helping women finally understand why their bodies feel like they're fighting them. Together, we unpack exactly how she niched down, refined her messaging, and launched her first group program—all while working three jobs and navigating an emergency appendix surgery.
We also dive into the real behind-the-scenes of launching with a small audience, how she overcame the "no one will buy from me" fear, and the moment she realized her program was changing women's lives at a level she didn't expect. If you've ever wondered whether you know "enough," whether your niche is too saturated, or whether your audience is too small to sell…this episode is your proof that you can build something bigger than you think.
This conversation is equal parts strategy, mindset, and pure permission. If you've been craving clarity, confidence, and a reminder that your work matters, Morgan's story is going to light you up.
Tune in to hear:
- How Morgan skipped clinical, trusted her gut, and built a six-figure business her first year as an RD
- The exact niche shift that transformed her marketing—and her confidence
- Why her first group program sold out with only 1,300 followers
- The surprising mindset block keeping most women stuck in metabolism & body recomposition work
- How understanding metabolic adaptation became the breakthrough her clients desperately needed
- The moment Morgan realized her program was changing women's lives far beyond the gym or the plate
- Why she's walking away from corporate telehealth in 2026—and betting on herself instead
Connect with Morgan:
Instagram: https://www.instagram.com/fitxmo_the_rd/
Instagram: @dietitiandeanna and @online.entrepreneur.academy
Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale
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