Scaling a company doesn’t happen by chance. It takes choosing the right market, setting bold but clear goals, and building simple systems that a team can follow every day. With the right structure, what looks like massive growth becomes a repeatable process instead of a gamble.

In this episode, Dustin Hillis shares the exact steps to 10x your business in less than two years. He explains how to look at market potential, evaluate your own leadership capacity, and break big goals down into daily actions using OKRs. We cover smart approaches to marketing, branding, and financial strategy, plus how to use mergers and acquisitions without losing company culture. Dustin also shares why many private equity deals fail, why founders should lead the brand, and how to balance life and business so growth doesn’t come at the expense of family or health.

Dustin Hillis is an entrepreneur and business leader who’s helped grow companies in tech, healthcare, defense, and coaching. He’s the President and Chief Strategy Officer at Safe Space Global, co-founder of a $100M coaching firm, and former CEO of the Southwestern Family of Companies. Outside of business, he’s an author, former athlete, and family man.

Timestamp:

00:00 Introduction

00:23 Background of Dustin Hillis

00:49 Beginning the Process of 10x-ing a Business

02:58 Evaluating Market vs. Individual Potential and Capacity

08:49 Financial and Legal Strategies for Expansion

16:03 Maintaining Company Culture During Mergers

18:10 Why Private Equity Firms Aren’t More Successful

20:59 Confidence and Strategies in Business Growth from Repeated Experience

22:56 Marketing: The Pillar of Business Success

27:37 Keys to Great Branding: The Entrepreneur's Identity

32:27 Advice to Younger Self: Lessons Learned

35:08 Life Strategy: Balancing Work and Personal Life

43:52 Connect with Dustin Hillis

Connect with Dustin Hillis to learn more about scaling business

🔗 Website: https://dustinhillis.com/   

🔗 LinkedIn: https://www.linkedin.com/in/dustinhillis/   

🔗 Instagram: https://www.instagram.com/dustin_hillis/   

🔗 Facebook: https://www.facebook.com/dustinhillis/   

🔗 YouTube: https://www.youtube.com/@DustinHillis/   

Mentioned Resource: 

02:31 Dustin’s Book - Capacity: Building Your Business Bigger Than You: https://www.amazon.com/Capacity-Building-Your-Business-Bigger-ebook/dp/B0FCG9SYH3  

03:27 StrengthsFinder 2.0: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx 

07:29 Measure What Matters: OKRs: https://www.whatmatters.com/

Keywords

10x growth, business strategy, capacity building, mergers and acquisitions, personal branding, life strategy, marketing strategy, financial strategy, company culture, leadership

#businessgrowth #businessstrategy #scalingbusiness #businessowner #entrepreneurship

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