DiscoverFood & Beverage Talk by Morgan & WestfieldHow To Avoid Launching a Product No One Wants To Buy
How To Avoid Launching a Product No One Wants To Buy

How To Avoid Launching a Product No One Wants To Buy

Update: 2024-03-26
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If 95% of food start-ups fail, how can entrepreneurs hope to get new products into the marketplace? Bernard Verkaaik offers expert advice on the competitive challenges start-ups face, what acquirers look for when they consider buying an F&B start-up, tips on building a brand that is difficult to replicate, the importance of scalability and how often consumers replace a product, when to work with a co-manufacturer, how the right broker can help get products on shelves, and what gets a retail buyer's attention.

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How To Avoid Launching a Product No One Wants To Buy

How To Avoid Launching a Product No One Wants To Buy

Morgan & Westfield