A couple of decades ago, there was a commercial for Coca-Cola that claimed - "It's the real thing." If this is before your time, just google it. There was another trend during those years. Basically, how to be real. I also recall another phrase - "It's the real deal." Incidentally, that phrase inspired marketing strategies, shareable images, at least one podcast, creative pictures, and use in daily conversation.

Essentially, it means - "the real thing, genuine, not fake, not imitation, not a copy." Read More ...

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