DiscoverOi, Let's TalkHow To Build A Cult Following Brand w/AVER ACTIVE
How To Build A Cult Following Brand w/AVER ACTIVE

How To Build A Cult Following Brand w/AVER ACTIVE

Update: 2025-11-02
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Description

In today’s episode, we’re joined by Alice Taya, the absolute weapon behind AVER ACTIVE, the Melbourne-born activewear brand that’s built a community so loyal it’s basically a cult (in the best way).

We dive into what it actually takes to build a brand people obsess over, the kind that doesn’t need gimmicks because it’s built on real connection &  authenticity.

This one’s for every woman out there building her dream brand, posting in silence, and wondering if anyone’s watching, they are. And this episode will light a fire under you to keep going. 🔥

You can find Alice here:
https://www.instagram.com/averactive/
https://www.instagram.com/alice.taya/

https://www.instagram.com/oiletstalk/

https://www.instagram.com/thekatemorris/
https://www.instagram.com/coachgemma/

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How To Build A Cult Following Brand w/AVER ACTIVE

How To Build A Cult Following Brand w/AVER ACTIVE

Kate Morris & Gemma Mullins