Are you trying to build better habits but keep failing? The reason might be simpler than you think: you're focusing on the wrong thing. In episode 834 of the Savage Perspective Podcast, your host Robert Sikes sits down with Joe Harris to discuss why your identity, not just your diet, is the key to transforming your health. They explore why so many people get stuck in cycles of failure and how shifting your focus from the outcome to the process can change everything. Discover the real reasons behind food addiction, the problem with most online coaching, and how building the right mindset can help you achieve lasting results and live a more fulfilling life.

Ready to build a body and life you can be proud of? Join Robert’s FREE Bodybuilding Masterclass to learn the exact framework for building muscle, losing fat, and creating sustainable habits. Sign up here: https://www.ketobodybuilding.com/registration-2

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Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ

Chapters:

0:00 - Why Mindset Is More Important Than Nutrition 

1:15 - How Community Feedback Saved My Coaching Career 

3:58 - From Intern to Head of Coaching: My NCI Journey 

5:04 - The Problem with "Fake" Online Coaches 

5:33 - A Coach's True Role: Therapist, Sounding Board & More 

8:26 - Why Pain is a Better Motivator Than Your "Why" 

10:49 - Why the Online Coaching Industry is Broken 

13:20 - Warning Signs of a Bad Coach: Trend Hopping & "Cookie-Cutter" Plans 

17:11 - Why "Flexible Dieting" Fails for Most People 

18:23 - Is Real Food Actually Bad For You? A Rebuttal 

20:02 - A Biological Argument for a Meat-Based Diet 

22:57 - Why the "Everything in Moderation" Approach is Dangerous 

24:20 - Is It Okay to Label Foods as "Good" or "Bad"? 

27:20 - How Food Addiction Mirrors Drug Addiction 

29:14 - Do Most Coaches Understand Food Addiction? 

31:02 - How to Make a Ketogenic Lifestyle Sustainable 

33:41 - The 3-Step Process to Lasting Change: Identity, Process, Outcome 

36:40 - Why You Should Identify as a Bodybuilder (Even if You Don't Compete) 

43:15 - The Pyramid to a Fulfilling Life: Health, Self, Wealth, Relationships, God 

49:34 - Are You Dying For Your Kids or LIVING For Them? 

51:31 - Why You Need a Compelling Future to Run Towards 

55:20 - How a Coach's Belief Can Change Your Life 

1:01:06 - Why Human Connection in Coaching is Irreplaceable 

1:04:08 - Where to Find More from Joe Harris