DiscoverThe CEO Project PodcastHow To Build Your Personal Brand and Grow Your Business
How To Build Your Personal Brand and Grow Your Business

How To Build Your Personal Brand and Grow Your Business

Update: 2025-09-01
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What happens when your personal brand gets the spotlight—are you ready to make the most of it?

You work hard to earn visibility for yourself and your business, but the truth is: securing the booking is only half the battle. The real impact comes from how you show up, connect, and tell your story in a way that builds trust and grows your influence.

In this episode, you’ll discover how to:

  • Sharpen your on-camera and on-mic presence so you come across with confidence and credibility.

  • Use personal stories to make your brand relatable, magnetic, and memorable.

  • Navigate tough questions and “off-track” moments so you can stay calm, in control, and persuasive.

Press play now to learn how to turn every interview into a powerful opportunity to elevate your brand and expand your reach.

Check out:

  • [06:45 ] – Why Luana walked away from acting and how that turning point led her into PR.

  • [21:10 ] – The real risks (and rewards) of making a CEO the face of a company’s personal brand.

  • [38:25 ] – How to handle tough interview questions and pivot with confidence when things go off track.

About Luana Ribeira

Speaker, actress and founder of Dauntless PR Luana Ribeira gets personal brands booked for TV, radio, podcasts, magazines and the news. This helps experts to boost brand awareness, credibility and to become known as the leading voice on their topic. She has appeared on Forbes, OK Magazine, FOX TV, ITV, BBC, Channel 4, Teen Vogue, Insider and many others.   

You can find Luana at http://www.dauntlesspr.com

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How To Build Your Personal Brand and Grow Your Business

How To Build Your Personal Brand and Grow Your Business