How To Compare Your Product Against The Competition
Update: 2021-06-06
Description
To make the customer buy your product instead of your competitor's solution, you need to show the value of your product in contrast to the competitors' offer.
In this episode, we will talk about the seventh step of how you can pitch your product to a customer following the eight steps process of pitching a product.
1. Amplifying a customer problem
2. Demystifying previous misbeliefs
3. Introducing your solution
4. Introducing your solution benefits
5. Introducing proofs around your solution
6. Packaging your solution into an irresistible offer
7. Comparing your offer to the competition
8. Answering your customer objections
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