Your audience will be the make or break of your brand. If you do not have an audience, you will not have any success. One of the biggest mistakes made in business is not specifically defining a target audience
To be a powerful brand, you need to build a strong connection with your target audience. But, before doing so, you need to figure out exactly who they are and what they want. You, essentially, need to psychoanalyze your audience in order to connect with them. First, you need to understand them from a demographic perspective.
This means determining their age, gender, location, education, family, and technology, etc. These areas will help you paint a portrait of what they look like. You then need to determine who they are psychologically. What are their wants, needs, values, beliefs, and attitudes? What are they missing or where do they struggle?

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