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Rory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He's the author of the book Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks that have been viewed over 7 million times. In the conversation Rory gives me a masterclass in marketing and advertising ,and reveals the marketing secrets brands use to change our perception of products and influence our behaviour. Enjoy :)

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(00:00 ) Intro 
(01:52 ) University and your view on education 
(10:29 ) The power of statistics 
(23:30 ) You should always ask why 
(25:09 ) The doorman fallacy 
(28:40 ) Consumer psychology
(32:33 ) Why you should dare to be trivial 
(43:19 ) Building talkability into a product 
(54:48 ) What got your interested in marketing? 
(01:03:33 ) How most businesses are optimised
(01:04:06 ) User imagery vs target audience 
(01:07:00 ) How you become the perfect brand 
(01:08:33 ) Evolutionary psychology and products
(01:16:00 ) The importance of longitudinal questions 
(01:18:16 ) Why new ideas are slow to take off
(01:20:53 ) Rebrands and longevity 
(01:30:37 ) Brands lead to better products
(01:32:24 ) What don't people like about advertising? 
(01:42:55 ) Psychological value
(01:48:47 ) Happiness 
(01:56:44 ) Book recommendations  

🔗 CONNECT WITH RORY

📕 Alchemy: The Surprising Power of Ideas That Don't Make Sense - https://geni.us/TcHm5z
🐦 Twitter - https://mobile.twitter.com/rorysutherland
💻 Website - https://www.ogilvy.com/uk/team
👥 Linkedin - https://www.linkedin.com/in/rorysutherland/?originalSubdomain=uk

🔗 CONNECT WITH ALI

📲 Join My Telegram Community - https://t.me/+bH5gLHty5kBiOGZk
🎥 YouTube Channel - https://www.youtube.com/c/aliabdaal
🐦 Twitter - https://twitter.com/aliabdaal
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💻 Website - https://aliabdaal.com
👥 Linkedin - https://www.linkedin.com/in/ali-abdaal/

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