How To Make Sure Your Podcast Is Working For You
Update: 2025-10-28
Description
On this episode of Sutherland Weston's The Briefcase, CEO Elizabeth Sutherland joins Ric Tyler as they get a little meta with this all, and talk about just what makes a podcast pull its weight. How do you make sure your program isn't just an ego experiment, and how can you tell when you've started to get where you want to go? Tune in to find out.
What You'll Learn
- How to tell when your podcast is hitting the mark.
- The right reasons to start up a business-oriented podcast: It's a committment!
- How to structure your podcast to make money-- either directly, or indirectly.
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