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How To Sell Austerity 2.0

How To Sell Austerity 2.0

Update: 2025-03-27
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Rachel Reeves doesn't want to use the word 'austerity', but has she found a narrative to help explain her cuts to welfare and government spending? Why was 'fixing the roof when the sun is shining' such an effective message for David Cameron and George Osborne? And which of Danny's three types of strategy will Labour adopt at the next General Election?


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How To Sell Austerity 2.0

How To Sell Austerity 2.0