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In episode 206 of Beyond The Story, Sebastian Rusk interviews Aleric Heck, founder of AdOutreach, to discuss the power of YouTube ads and how they can help businesses grow. Aleric shares his expertise and insights on the topic, providing valuable tips and strategies for success.

Tune in to gain insights into the world of YouTube ads and Aleric's expertise in the field.

TIMESTAMPS

[00:01:26 ] YouTube Ads Discovery.

[00:03:52 ] Sponsorship and YouTube Ads.

[00:05:03 ] YouTube vs Facebook Advertising.

[00:08:24 ] The Return of Ads.

[00:14:30 ] Holistic Marketing Approach.

[00:19:10 ] Launching a YouTube Ads Campaign.

[00:22:35 ] Scaling and Leading a Team.

[00:26:33 ] In-Stream Ads for Channel Videos.

[00:26:38 ] YouTube Ad Strategies.

[00:30:27 ] Daily Budget for Ad Campaigns.

[00:34:26 ] YouTube as a Powerful Platform.

In this episode, Sebastian Rusk and Aleric Heck discuss the effectiveness of YouTube ads compared to Facebook ads. They explain that YouTube's platform, where users are actively searching for content and in a learner's mindset, makes it easier to reach the right audience at the right time with the right message.

QUOTES

• "That's why we've done so well here. with the podcast agency because I am deeply passionate about helping people better understand what they don't know, that they don't know about the podcast launch process and making sure that I can remove as many things that they shouldn't be doing from the equation." - Sebastian Rusk
• "If it's true that if you run the wrong type of ad, like the in-stream ads that have a short watch time, that can harm your channel, well, you're also admitting that the equal and opposite must also be true. If you can run a specific ad that can actually have a longer watch time, that actually can attract your ideal clients, you can also grow your channel too." - Aleric Heck
• "I really believe that YouTube is just such a powerful platform because it has video and it has intent and it has search. It has all these pieces put in. I really do. I've been saying this for a long time. Believe that YouTube's the perfect platform to advertise on." - Aleric Heck

SOCIAL MEDIA LINKS

Sebastian Rusk

Instagram: https://www.instagram.com/beyondthestorypodcast/

Facebook: https://www.facebook.com/BeyondTheStoryPodcast/

LinkedIn: https://www.linkedin.com/in/sebastianrusk/

Aleric Heck

Instagram: https://www.instagram.com/alericheck/

Facebook: https://www.facebook.com/AlericJHeck

LinkedIn: https://www.linkedin.com/in/alericheck/

WEBSITES

Beyond The Story Podcast: https://www.beyondthestorypodcast.com/

AdOutreach: https://adoutreach.com/

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