What does it take to be successful in the podcasting business? What are successful podcasters doing right? In a light yet engaging conversation, Tom Hazzard, the founder of Brandcasters, Inc., a company specializing in podcasting, videocasting, and similar content, joins with host Jason Munson to lay down a few expert tips on how to launch a podcast successfully. Take a few minutes of your time to learn about some of the most basic yet often overlooked aspects that can mean the difference between a mediocre podcast and a successful one.