Nido bought into a business opportunity with a company named Coastal Vacations and called me for advice about how to market his product. Coastal Vacations can be an MLM, but Nido paid $1,300 to become a distributor. He has the rights to sell vacations certificates for $6.95 a piece.

The certificate buyer can become of member of the Coastal Vacations club by booking one of several vacations at discount prices.

As a distributor, Nido’s responsibility is to sell the vacation certificates. He had some ideas for marketing the certificates to restaurants, schools, and businesses so that these organizations could perhaps give the certificates as gifts to employees or patrons.

However, it takes a lot of time and effort for Nido to do cold calling, book appointments if he’s lucky, and to explain the whole Coastal Vacations package. Additionally, there are back-end costs for Nido, such as a web site and all of those nice brochures about Coastal Vacations that he needs to buy to market his product.

As I explain to Nido, the vacation industry is huge and there are many, many places where people can get free vacations just like those offered by Coastal Vacations.

Listen as I advise Nido to sell enough of the certificates to cover his initial $1,300 investment and then to create his own information product - one that he has total control over. As we continue, I come up with an information product idea for Nido - interviewing the top ten or so distributors at Coastal Vacations! After preparing and packaging the audio interviews, sell sets to Coastal Vacations who would then sell the audio product to the thousands of current and prospective distributors, promoting the business opportunity.

This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.