What makes good copy actually work?

In this episode, I talk with Sani Nielsen, a copywriter and marketing strategist who believes
that great copywriting isn't just about words, but connection. We dig into how understanding
your audience, their awareness level, and their journey can completely change the way you
write and sell.

Sani shares why she sees the traditional sales funnel differently, explaining how her "ladder"
approach helps business owners guide their audience toward each small "yes." We also talk
about where AI tools like ChatGPT fit in, and why they'll never replace the strategy and
empathy that come from real human communication.

If you've ever felt torn between automation and authenticity, this conversation will remind
you what makes your message truly resonate.

Key Points
01:12 What copywriting really means in the age of AI
03:53 Forget the funnel: Customer journey as a ladder
08:17 How to extract messages that resonate
09:16 Why experts forget the basics
13:24 The real cost of "doing it yourself"
14:17 The 15-second audience
17:24 Human to human: The heart of marketing

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About Sani Nielsen
Sani Nielsen is a Utah-based copywriter and marketing strategist who helps coaches,
consultants, and entrepreneurs communicate their message with clarity and purpose. Her
work centers on building authentic customer journeys that turn strangers into advocates.

Connect with Sani Nielsen:
Website: https://saninielsen.com/
LinkedIn: https://www.linkedin.com/in/saninielsen
Instagram: https://www.instagram.com/saninielsen/
X: https://www.x.com/saninielsen

About Amanda Dake
Amanda Dake is a Strategic Growth Advisor who helps visionary founders and established
professionals scale with clarity, alignment, and structure. With over 15 years of experience
guiding entrepreneurs and executives, she's known for simplifying complexity and turning
ideas into results that work.

Creator of the C.A.S.H. Method and author of 6 Moves to Your Next 6 Figures, Amanda
brings strategy, experience, and grounded insight to every conversation — helping clients
grow without starting over or sacrificing what already works.

Connect with Amanda Dake:
Website: https://amandadake.com/vip
LinkedIn: https://www.linkedin.com/in/amanda-dake/
Instagram: https://www.instagram.com/amandadake/
X: https://x.com/TheAmandaDake
Facebook: https://www.facebook.com/OKCAmanda/