How Treehouse Became Riyadh’s Favorite Farm-to-Table Café with Lulwah Al Juraiban
Update: 2025-05-18
Description
We’re kicking off Season 2 of Success Saudi with Lulwah Al Juraiban, the founder of Treehouse, a homegrown concept that’s redefining healthy, sustainable dining in Riyadh.
In this episode, we dive into:
• How a childhood memory sparked her entrepreneurial journey
• The challenges of starting and scaling a restaurant business in KSA
• How Treehouse controls food waste
• Common mistakes made in F&B
• Her favorite resources, habits, and Saudi brands
Whether you’re in F&B, dreaming of launching your own venture, or love a good founder story, this one’s for you.
Hosted at the beautiful Vivienda Hotel and Villas in the Diplomatic Quarter.
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