How Trussell is trying to drive systems change
Description
Lucinda Rouse and Dami Adewale are joined by Emma Revie, co-chief executive of Trussell, and the strategy and change management specialist Martyn Drake.
Emma explains why Trussell’s mission statement has been altered to place the provision of food aid second to its aim of eliminating the need for food banks.
She stresses the need to work with others to drive systems change and shares her belief that resources should never be taken away from long-term solutions in order to provide a temporary fix.
Martyn shares examples of other charities that have recognised the need to change strategic direction to avoid being enablers of the problems they are trying to solve.
He describes the importance of granting staff at all levels of an organisation the autonomy to work flexibly with other partners in order to achieve shared goals.
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