In this insightful episode of "The Joy of Living," host Barry Shore is joined by Alexander McCobin, a leading voice in principled entrepreneurship and CEO of Conscious Capitalism. Together, they explore the boundless opportunities available to entrepreneurs today and the essential role that trusts, values, and principles play in building successful and sustainable businesses. 

Alexander shares his thoughts on the importance of recognizing and uplifting principled business leaders, regardless of the size of their enterprises. He also discusses the challenges and rewards of leading a movement that promotes ethical business practices. 

Whether you're an entrepreneur, a business leader, or someone interested in the future of capitalism, this episode offers valuable insights and inspiration. Join Barry and Alexander as they delve into the heart of what makes businesses thrive in a way that benefits everyone.

Key Takeaways:

• Understanding the abundance of opportunities for entrepreneurs today.
• The importance of building businesses based on trust, values, and shared principles.
• Recognizing and appreciating principled business leaders, big and small.
• The role of ethical leadership in the success of modern capitalism.
• How Conscious Capitalism is reshaping the narrative around business and ethics.
• The significance of uplifting positive stories in the business world.
• The essence of principled entrepreneurship and its impact on society.
• Inspiring thoughts on leading a meaningful life through principled actions.

Tune in for an episode filled with powerful messages about leadership, ethics, and business's true potential as a force for good.