How Visual Storytelling Builds Stronger Vacation Rental Brands with Marissa Galle of Click Media
Description
In this episode, Alex & Annie are joined by Marissa Galle, founder of Click Media, to explore the real impact of photography, video, and social content on brand perception and booking behavior.
Marissa shares how vacation rental operators can move beyond generic listings and start using visual storytelling to connect with guests, stand out on OTAs, and bring more personality into their marketing. From FPV drone shots to content repurposing strategies, she breaks down what works and why.
We cover:
1️⃣ What “visual storytelling” means in a modern vacation rental business
2️⃣ How to turn property photos into content that inspires trust and excitement
3️⃣ The biggest mistakes operators make with social media and video
4️⃣ Why showing your team is just as important as showing your homes
5️⃣ How Click is making it easier to access high-quality media services at scale
If you’re looking for fresh ways to strengthen your brand and drive more direct demand, this episode is packed with practical ideas to help you do just that.
Connect with Marissa:
LinkedIn: https://www.linkedin.com/in/marissagalle/
Website: https://letsgoclick.com/
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#vacationrentals #shorttermrentals #storytelling
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