How We Built Betches From Our Dorm Room Blog To Legacy Brand
Description
On this special episode of @Betches, sponsored by Hulu’s All’s Fair, Sami, Jordana, and Aleen take a trip down memory lane to share how Betches was built from the ground up. They get into the post-grad, living at home hustle, the first “wait, this is real” brand deals, and how Betches became a genuine source of connection for women everywhere. They break down how they’ll keep the Betches voice while welcoming Gen Z into the fold, how each of them naturally slid into their role, and who they’d cast to play them in the inevitable Betches movie. Plus, they put 20+ years of friendship to the test with a newlywed-style game to see who actually knows who best.
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