Wes Chyrchel—fractional COO, consultant, and author—joins Hector to unpack the real operational backbone behind successful scaling. With over 27 years of experience turning vision into execution, Wes breaks down how founders can escape the chaos of doing it all and move into their zone of genius. From crafting goal-driven strategies to choosing the right KPIs and daily actions, Wes reveals how small, consistent reps—just like in fitness—build scalable, sustainable companies. He also explores how AI is reshaping organizational structure and why creating multiple income streams is no longer optional. Whether you're a startup founder stuck in the weeds or a seasoned CEO preparing for acquisition, Wes delivers practical, battle-tested insights for building the systems that make big ideas actually work.

Chapters:

• 00:00:00 - Meet Wes: The Scaler Behind the Curtain
• 00:00:27 - Why Every Visionary Needs a Bulldozer
• 00:02:04 - From Laid Off to Launching 7-Figure Systems
• 00:03:28 - The Pain Points Founders Don’t Talk About
• 00:05:46 - Scale Math: Goals + KPIs = Growth
• 00:08:20 - The Founder’s Greatest Obstacle: Control
• 00:19:58 - When the Economy Shifts, Do You?
• 00:25:18 - Your Org Chart Is About to Be Replaced by AI
• 00:27:29 - Wes’s Book & the Mindset Shift That Changed Everything

Links And Resources:

• Website
• Wes on LinkedIn
• Book (Coming Soon): Create Your Own Job
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

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