Today's guest is Rebecca Lieb.  She is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

Questions we answer in this episode:

1. How has social media shifted the marketing landscape?


2. How do business owners prioritize where they need to be online?


3. What role does content marketing play?

Learn more about Rebecca on her website.

Connect with her on Linkedin

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