How You’re Wrong (or Right) About Jaguar
Description
Kris and Jeff Bull unravel the complex story behind the legendary carmaker’s rise, decades long fall, and controversial rebranding efforts. Jeff, a branding and marketing veteran with years of experience working with high-profile brands, offers his sharp insights on how Jaguar lost its way—and what it might take to claw its way back.
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0:00 - Intro: Welcome to Overcrest
1:15 - Meet Jeff Bull: OC's Branding Guru
3:45 - Jaguar’s Legacy: From E-Type to Now
6:20 - The Ford Years: Rebadging Gone Wrong
9:30 - The Mondeo Moment: The Day the Wheels Fell Off
12:15 - Why Branding Matters: Lessons from Bentley and Rolls Royce
15:40 - Tata Motors Takes Over: A Second Chance?
19:10 - Jaguar’s Electric Future: Smart or Suicidal?
23:00 - The Real Problem: What Everyone Missed
26:45 - Jeff’s Verdict: How Jaguar Can Reclaim Its Roar
30:00 - Outro: Kris and Jeff’s Final Thoughts
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