How a $2B Global Company Designs their International Marketing Strategy
Description
In this episode we chat to Susanne Ronnqvist Ahmadi, VP of International Marketing at HubSpot, about growth, marketing and scaling globally. Susanne covers some of the most pressing questions as brands look at regional or international growth, like how and where to invest your marketing spend, who your first hire should be, how to think about marketing channels and more. Susanne also reveals the framework behind HubSpot’s international marketing success and the experiments that unlocked new areas of growth. If you're a marketer looking to grow your brand globally, this episode shares the frameworks and advice you need.
Helpful Resources:
APAC Report | Building Winning Regional Marketing Teams
What is Global Marketing? 13 Businesses with Brilliant Strategies
United States
