The Power of Free Content: Harnessing the Inbound Methodology to Drive Business Growth
Update: 2023-09-24
Description
HubSpot's inbound methodology has changed the game in marketing, it's all about creating free content your prospects love to attract leads and drive brand engagement. HubSpot's Senior Vice President of Marketing Jon Dick, shares the history behind inbound marketing, the crucial channels you should be leveraging as a marketer, his favourite campaigns at HubSpot and finally his thoughts on how GAI will change the content creation game.
Bookmarks:
(12:00 ) Inbound methodology
(15:41 ) Leveraging inbound channels
(27:31 ) Best HubSpot inbound marketing campaigns
(31:11 ) GAI's impact on content creation
Helpful Resources:
Inbound Marketing Fundamentals HubSpot Academy Course
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