How a Chinese-Owned Bordeaux Estate Defied the Odds - Jane Anson The Wine Podcast: E11
Description
Ken Lee, President of the wine management company Three Thinkers, sits down with Jane Anson for a fascinating discussion on Château Plain-Point in Fronsac. Since coming under Chinese ownership in 2013, the estate has defied negative market perceptions and has grown from 35 to 100 hectares.
Lee shares the long-term, strategic vision that has driven this success—from meticulous soil analysis and a patient 12-year expansion to an ambitious 10,000 m2 winery designed by Olivier Chadebost.
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Chapters
00:00 Navigating Negative Perceptions in the Wine Industry
02:55 The Journey of Chateau Plain-Point
06:06 Challenges and Triumphs in Renovation
08:50 Innovative Wine Tourism Strategies
11:57 Market Dynamics and Consumer Trends
14:42 Building a Brand in Bordeaux
17:57 The Role of Negotiation in Wine Sales
20:59 Adapting to Market Demands
23:56 Cultural Exchange and Personal Growth
26:43 Lessons Learned and Future Outlook
Check on Château Plain-Point on Wine-Searcher
https://www.wine-searcher.com/merchant/23616-chateau-plain-point
Explore the wines of Fronsac https://www.wine-searcher.com/regions-fronsac
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